Privacy policy

• Your name and email — when you buy, or claim the free book. We use them to send your downloads and order emails.
• Your child's age group — when you claim the free book you pick an age group (2–3, 4–5 or 6–9). It's not personal to your child: we use it only to suggest books that fit.
• Order details — what you bought, when and the amount paid, so you keep access to your downloads and we can help with support and refunds.
• Gift details — when you send a gift: the recipient's name and email, your name, your message and the delivery date.
• Gift card photos — if you design a custom gift card, the photo you upload.
• Reviews — if you review a product: your first name, star rating and comment.
• Usage data — pages viewed and add-to-cart or checkout clicks, measured with the Meta Pixel, plus standard server logs (such as IP address and browser) kept by our host for security. Visitors in the UK, the EU and the EEA are asked first, and the Pixel only runs if they agree.

A gift recipient's email address is used only to deliver that gift — one email on the day chosen. We never add recipients to a mailing list or send them marketing.

Photos for custom gift cards are stored privately. They're shown only on that gift card — to the buyer and the person it's sent to — and are never used in the store or in advertising. Please only upload photos you have the right to share. Email us to have a photo deleted.

Our books are made for children, but our store is for adults: parents, family members and teachers make the purchases and enter any details. We don't knowingly collect personal information directly from children. If you include a child's first name in a gift or on a gift card, it's used only for that gift.

• To deliver your books, gifts and gift cards, and send order and gift emails.
• If you claimed the free book: a short series of helpful emails. Every email has a one-click unsubscribe.
• To ask for a review a few days after you buy (once).
• To answer questions and process refunds.
• If you bought from us: a couple of emails suggesting what to print next, and the occasional note when we haven't seen you for a while. Every email has a one-click unsubscribe.
• To measure and improve the store and our ads.

The data controller is Built Brains Academy, 8 The Green, Suite A, Dover, DE 19901, USA. Questions about your data: support@builtbrains.com.

• Contract — to deliver what you bought, your downloads and gifts, and to handle refunds.
• Consent — for the free-book emails (you can unsubscribe in one click) and for the Meta Pixel (asked before it runs; you can change your mind by clearing this site's cookies).
• Legitimate interests — keeping the store secure, preventing fraud, one review request after a purchase, measuring our ads with Meta (see below), and occasional emails about similar books to customers (each has a one-click unsubscribe).
• Legal obligation — keeping order records for tax and accounting.

• Stripe — payments. Your card details go straight to Stripe; we never see or store your card number.
• Resend — sending emails.
• Cloudflare — secure storage for your downloads, gift records and gift card photos.
• Vercel — website hosting.
• Meta — site analytics and ad measurement (Meta Pixel).
• Google — showing ads on some of our pages (Google AdSense).

These providers may process data outside your country, including in the United States. Where UK or EU data is transferred, it's covered by the providers' standard contractual clauses or the UK and EU data-transfer frameworks. Each gets only what it needs, and we don't sell or rent your information to anyone.

When you buy something or claim the free book, our server tells Meta that it happened — the event (purchase or sign-up), the order value and currency, the page, your browser's IP address and user agent, and your email address in a scrambled (hashed) form Meta can only match, not read. We do this so we can tell which ads actually work and stop paying for the ones that don't.

We rely on our legitimate interest in measuring our advertising for this, including for visitors in the UK and the EU. Meta processes it under its own terms. You can object at any time — email support@builtbrains.com and we'll stop sending events about you. Declining cookies in our banner stops the Meta Pixel in your browser.

Some pages may show ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your earlier visits to this website and other websites. Google's advertising cookies let it and its partners show you ads based on your visits to our site and/or other sites on the internet.

You can turn off personalised ads in Google's Ads Settings, and opt out of other vendors' personalised ads at aboutads.info (or youronlinechoices.eu in Europe). Read how Google uses information from sites that use its services.

Visitors in the UK, the EU and the EEA are asked first, and ads are only personalised if they agree; otherwise any ads shown are non-personalised.

We use your browser's storage to remember your cart. The Meta Pixel sets cookies to measure visits and ads, Google sets cookies to show and measure ads (see above), and Stripe uses cookies on checkout for security. You can block or clear cookies in your browser — the store still works.

We keep order records for as long as you might need your downloads, and as required for tax and accounting. Gift details are kept with the order. Sampler emails stop the moment you unsubscribe. You can ask us to delete your data at any time; records we must keep by law are kept only for that purpose.

You can ask for a copy of the personal data we hold about you, ask us to correct it, delete it, limit how we use it, or object to its use, and withdraw consent at any time. Email support@builtbrains.com or reply to any of our emails; we answer within one month.

If you're in the UK you can also complain to the Information Commissioner's Office (ico.org.uk); in the EU, to your local data protection authority.

If we change how we handle data, we'll update this page and the date at the top.